Meet the Designer: Sarah Ashley Rohe
StyleBlueprint's Interior Design Crush Q&A chats with Interior Designer, Sarah Ashley Rohe about how she started, what she's up to and where she's going.
What is the first question you ask a client?
The biggest job of an interior designer is to understand the needs of the client. So in our first conversations, I ask lots of questions about the space and the people who use it. It can vary but typically I want to know what is working in the space and not working in the space, who uses it, when and how does it function while being used.
I try to gather as much information as I can about the space and the people who use it. With this information, I can start to work on new design ideas that will fulfill the family’s needs while giving the client a new and better way to use the space.
What are your predictions for 2017 interior design trends?
I try not to follow trends in interior design; it can be exhausting. I am of course aware of what is coming for 2017 but at the end of the day, as long as it makes you happy, do it.
What are your best tips for picking art?
Buy pieces that you love; art should move you in some way; inspire you, relax you, energize you…
When selecting fabrics, do you lean towards prints or solids?
I like to incorporate both prints and solids into each space I work on. I lean toward solids on larger pieces of furniture like sofas and sectionals and prints on chairs and pillows. Prints, stripes and solids are pretty evenly selected for wallpaper and draperies, depending on the client’s willingness and what the space will allow.
What are a few of your favorite pieces currently in stock at your home decor boutique in Belle Meade?
I am in love with our fabric collection for draperies and custom pillows. We have designer fabrics that are high in quality but at a very reasonable price. We have an excellent drapery maker in Nashville so it is very easy to get a high-end product but at a very reasonable price point. We also have selected furniture brands that reflect the transitional style that reflect many of our client’s design tastes and enable us to give a custom product that is desired by many.
What is your favorite holiday tradition?
The night before Thanksgiving, when our family gathers at our home, we drink champagne, exchange ornaments and decorate our Christmas tree together. It’s become a fun tradition we look forward to each year and it really starts the holiday season for our family.
Do you use white lights or colored lights on your tree? (if you have a tree!)
I love white lights mostly because they’re so versatile. Since having our two young children, we have enjoyed decorating with colorful shatter proof ornaments and whimsical ones from my childhood.
What is on your holiday wish list?
Santa if you’re reading this….Beauty Counter Products, an I pad mini and the O.M.G overnight bag from Lo & Sons.
Do you have a favorite room in the home to design?
I love to design Family Rooms because they are rooms that are enjoyed by everyone in the family.
What is your favorite room in your home, why?
That’s a hard one… I love many rooms in my home for different reasons but I will say that the one prevailing theme from room to room is our painted white floors. People thought I was crazy but the white wash has a profound effect on the mood of each space. It adds so much lightness and brightness. Can I say that? My Floors?
What makes a house a home?
At the center of every home is the heart which is formed by the love and special memories that you share along the way. It’s this that makes a house a home.
What is your best advice for new designers?
Listen to your clients.
Would you share one designer secret with SB readers?
Draperies are the jewelry of a space. Adding them instantly elevates the eye and adds texture and interest to the view.
What are three household items you couldn’t live without?
My Bodum French Press, My Tempurpedic mattress, and Soft Close Doors and Drawers.
If you could squeeze your design philosophy into five words, what would they be?
Living in Relaxed Style